Yearly Archives:
Jul 08, 2025
FRISCO, Texas (Tuesday, July 8, 2025) — What do the Pop-Tarts Edible Mascots do to kick off College Football Season? Just like any diehard sports superfans, they travel to see their favorite teams go head-to-head. Pop-Tarts is sending its two surviving Edible Mascots across the pond, signing on as an official partner of the 2025 Aer Lingus College Football Classic held in Dublin, Ireland. Fittingly, this year’s delicious match-up features the first two Pop-Tarts Bowl champions: Big 12 powers Kansas […]
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Jun 05, 2025
ORLANDO, Florida — After one of the most talked about bowl games in recent memory, filled with unforgettable moments on and off the field, the Pop-Tarts Bowl is set to return in 2025, with the internet’s favorite postseason clash slated for Saturday, Dec. 27 at 3:30 p.m. ET on ABC. FCS confirmed the details Thursday as part of ESPN’s 2025-26 football bowl schedule release. This year’s game — the third under Pop-Tarts’ title partnership — will be the 36th edition […]
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Jan 16, 2025
The Pop-Tarts Bowl, held annually at Camping World Stadium in Orlando and hosted by Florida Citrus Sports, has become a fan-favorite event, blending humor, innovation, and football to capture national attention. In December, more than 6.8 million viewers watched Iowa State defeat Miami in a thrilling matchup. Following the game, Cyclone quarterback and game MVP Rocco Becht selected the Frosted Cinnamon Roll Pop-Tarts mascot to be toasted and eaten by his teammates in celebration. The toasting tradition started in 2023 […]
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